Now for the fun part! Design and creativity are at (or have the potential to be at) an all-time high. The unlikely combination of humor, tech, temper, and nature have conspired and complemented to magnificent effect.

Leadership has had a lot on their shoulders lately. Being the moral majority is a big responsibility. Solving the world’s problems, too. Keeping yourself and your brand from being canceled while doing it, extra credit. Relief is in the offing as calmer heads prevail.

Progression has turned to whiplash where re-evaluating feelings is concerned. What moods and mindsets can you expect? Read on. Whether your audience is a shopper, viewer, rider, reader, eater, or guest, you want to know about the shifts that are setting in. Spoiler alert: what’s about to happen is a gear grind on many views and attitudes.

Prepare for the rising renaissance of more memorable, more interesting, and thus more desirable, places and spaces. Consumer-catchers, if you will.

A comprehensive look at the growing age group already making a mark, Generation Alpha. Get to know who they are, what they value, and how they approach the world, all before they hit double digits.

A primer for getting customers in-store in the age of e-commerce, outlining the tactics, concepts, and aesthetics pulling people out of the house and away from their screens.

It’s a magic moment for the psychedelic space. This report explores the business opportunities and creative direction unfolding amid the widespread adoption and legalization of psychedelics.

This position piece explains the shift in trend interpretation and application, with a blueprint for staying on top of the most relevant change-agents. Use it to educate internal teams on this important evolution and inspire fresh perspectives and innovative initiatives.

TOBE revisits the ever shifting and increasingly inclusive luxury sector in a three-part series, Luxury Now.

A Report not meant just for pure reading purposes, this format of aggregate-thinking and idea-building can be mapped onto your specific business needs. Use this book as a strategic tool, in both its format and contents, for your next brainstorm.

In this second report in our series, Luxury Now, Why, we partner the driving values and sentiments that shape the sociocultural behaviors and buying patterns of the luxury class (used here in a non-hierarchical way).

A stacking up of the range of consumer types—their characteristics, motivations, likes, and dislikes—to set your strategy by.

Metaverse-talk is ubiquitous. Understanding the topic to proficiency and being conversant, less so. We've tackled the tough concept in a three-part plus glossary series of reports.

This installment identifies the B2C and B2B activities brands and businesses are employing virtual spaces, digital assets, NFTs, and community connectivity for. Containing both real-world examples and thought-starting ideas, we geared this report to excite and inspire a confident entry into the metaverse.

Metaverse-talk is ubiquitous. Understanding to proficiency and being conversant, less so. In the first of our three-part series, TOBE foundation-lays the landscape, language, and infrastructure as opening hand. The effort here is to provide a strong working knowledge of the parts and pieces, and a glimpse at what you can do with them.

Amid inflation, TOBE explores original strategies for selling to a more universally scrupulous set.

People will always romanticize past propositions, but the time periods and positioning of interest shift according to present moods and mindsets. Businesses must assess not IF people are nostalgic, but WHAT people are nostalgic for.

Here, your guide to understanding this consumer-lead sociocultural movement as it pertains to self-expression, design, curation, branding, marketing, and messaging.

An alphabetical breakdown covering all things Gen Z. Understanding the sentiments driving their decisions is essential for effectively attracting this complex demographic, colloquially known as Zoomers.

Organized by calendar year, find categories and concepts that creatively keep gift-giving going year-round.

Environmental concepts and decor directions attracting consumers emotionally and practically. Use this as a blueprint for engaging commercial spaces and home assortments alike.

Our newest consumer-and-commercial projection compiles the behaviors, activities, interests, and ideas taking shape in relation and response to the cultural, social, and political landscape.

The collective, pandemic-induced hustle to get food products to plates raised standards, positioning the Food and Beverage industry as a North Star for modern branding and business. As consumers settle into new eating routines, pan-industry opportunities abound.

Shifting active attitudes and activities see businesses hustling to satisfy an evolved sporty set.

This year’s heightened health concerns pressured beauty and wellness industries to step up with accessible solutions. The result? A people-first approach to product and servicing that caters to needs instead of creating them, and empowers consumers with the knowledge and tools to take control over their own wellbeing.

The past year forced consumers to embrace major lifestyle changes, pushing brands to adjust their offerings accordingly. Here, a this-to-that analysis of how categories transformed to cater to new needs.

An exploration of best-in-class approaches surrounding sustainability. With consumers well-versed on the issue and vigilantly researching the impact of their efforts, consistency and transparency across touchpoints is key.

Retail is exhibiting more agility than ever and moving product and marketing timelines closer to true consumer wants, needs, and activities. Curated into categories like What's Changed, What's Expected, and What's Next, this Report boils down the most important business moves for a catalog of tactics needed to self-check strategies.

How 2020's challenging circumstances made media + entertainment even more borderless.

Examining the categories of business and product poised to register with consumers.

Assorting Q4 for an anticipated celebratory mood for the holiday season.

Merchandising and curating according to mindsets over trends.

Understanding the effects on short- and long-term consumer mindsets, brand positioning, and product offering.

As young, scrappy startups flood the marketplace, consumers come to expect agile moves and disruptor-level traits from all brands. Everything, from the way you look to the way you sound, requires a modern makeover.

With 2020 as an election year, brands must implement their own campaigns or risk not being part of the conversation. TOBETDG outlines topline strategies for the year ahead and beyond, with original thought starters to get your creative juices flowing.

TOBETDG's complete set of consumer projections for 2-to-5-year business planning. A changing worldview is the narrative brands ultimately get written into and with the world changing faster than ever, certain values become more valued and catalyze new points of view.

First, the genesis of trends evolved from industry-led to culturally informed. Now, educated consumers assess their buying patterns and purchasing pace based on their own set of personal values.

The influencer economy's reputation for key-to-success comes into question as people reevaluate the entities they look up to. In the wake of superficiality and scandal, truth and expertise become the basis for gaining trust.

The heavying burden of social media and myriad distasteful political, professional, and personal high jinks have cracked consumer psyches wide open. Sharing feelings, getting in touch with one's feelings, being aware of others' feelings, are all prioritized now.

In a frenzy to keep up and “try new things,” leaders lose sight of the fundamentals, which begs for a recentering to revitalize engagement and restore balance to the unattended or overcorrected.

Commerce is coloring way outside the lines, scrapping the concept of categorization. The new “Anything Economy” allows brands to pivot across industries and disciplines.

Innovation and ingenuity are at an all-time high, with new takes and rising movements ripe for creating distinction. Here, our complete 2019 guide of new names to know to boost assortments and offerings.

A subset of the wellness industry, human biology, tech, and DIY culture empower consumers to optimize their bodies with science-backed solutions.

Gaming sheds its reclusive stereotypes to reveal not only an active community and marketplace, but a blueprint for future consumer engagement and digital experiences.

The art world can currently be viewed as society's cure-all—inspiring minds, raising spirits and steering strategy. With all these new use cases, industries outside of the action make moves to get involved.

Non-traditional values and belief-systems take hold in a society fascinated by newness and skeptical of old-guard ideals. Now, fringe mentalities enter the mainstream to enhance post-modern enlightenment.

Connecting and change-making become the new formula for success. Female-centric, female-founded, and female-led companies add empathy into the commercial equation.

The modern evolution of faith and its sprawl into all things pop culture changes the face of religion as we know it.